{"id":12,"date":"2025-12-19T22:48:43","date_gmt":"2025-12-19T22:48:43","guid":{"rendered":"https:\/\/aisyah.nl\/?page_id=12"},"modified":"2025-12-22T12:19:15","modified_gmt":"2025-12-22T12:19:15","slug":"landing-page","status":"publish","type":"page","link":"https:\/\/aisyah.nl\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-77d9e090 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-1d0a7695 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-006adf86 wp-block-group-is-layout-flex\"><div class=\"is-default-size wp-block-site-logo\"><a href=\"https:\/\/aisyah.nl\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"104\" src=\"https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/version-4.png\" class=\"custom-logo\" alt=\"\" \/><\/a><\/div>\n\n<\/div>\n\n\n<nav class=\"is-responsive items-justified-right wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-8c972612 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-right wp-block-navigation\"><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/aisyah.nl\/?page_id=23\"><span class=\"wp-block-navigation-item__label\">Work<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Work submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/aisyah.nl\/?page_id=23\"><span class=\"wp-block-navigation-item__label\">Designing a consent system<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/aisyah.nl\/?page_id=35\"><span class=\"wp-block-navigation-item__label\">Extending a communication application with push notification<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/aisyah.nl\/?page_id=203\"><span class=\"wp-block-navigation-item__label\">When \u2018Editable\u2019 isn\u2019t usable<\/span><\/a><\/li><\/ul><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/aisyah.nl\/?page_id=87\"><span class=\"wp-block-navigation-item__label\">About me<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-4bb49aaa wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:clamp(8.042rem, 8.042rem + ((1vw - 0.2rem) * 13.293), 22rem);font-style:normal;font-weight:300;letter-spacing:-0.03em;line-height:1.4\">Hey,<\/h2>\n\n\n\n<p class=\"is-style-text-subtitle is-style-text-subtitle--2 wp-block-paragraph\">I&#8217;m Aisyah. <br>A digital product designer based in the Netherlands.<br>With over 3+ years of experience in the e-commerce space <br>working across internal tools, consumer products, and design systems. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I enjoy untangling complexity and turn them into clear, intentional and useful solutions. My work is rooted in strong design rationale based on research and cross-functional collaboration.<\/p>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading alignwide\">Featured work<\/h1>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:48% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/aisyah.nl\/?page_id=23\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/cookie-thumbnail-version-2-1024x768.png\" alt=\"\" class=\"wp-image-69 size-full\" srcset=\"https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/cookie-thumbnail-version-2-1024x768.png 1024w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/cookie-thumbnail-version-2-300x225.png 300w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/cookie-thumbnail-version-2-768x576.png 768w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/cookie-thumbnail-version-2-1536x1152.png 1536w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/cookie-thumbnail-version-2-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Designing a scalable consent system under legal, business and technical constraints<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-3a88641f wp-block-group-is-layout-flex\">\n<p class=\"is-style-text-annotation is-style-text-annotation--3 wp-block-paragraph\">End-to-End<\/p>\n\n\n\n<p class=\"is-style-text-annotation is-style-text-annotation--4 wp-block-paragraph\">E-commerce<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/aisyah.nl\/?page_id=35\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/push-notification-thumbnail-\ud83d\udfe2-1024x768.png\" alt=\"\" class=\"wp-image-158\" srcset=\"https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/push-notification-thumbnail-\ud83d\udfe2-1024x768.png 1024w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/push-notification-thumbnail-\ud83d\udfe2-300x225.png 300w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/push-notification-thumbnail-\ud83d\udfe2-768x576.png 768w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/push-notification-thumbnail-\ud83d\udfe2-1536x1152.png 1536w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/push-notification-thumbnail-\ud83d\udfe2-2048x1536.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Extending a communication system with push notifications under operational constraints<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-3a88641f wp-block-group-is-layout-flex\">\n<p class=\"is-style-text-annotation is-style-text-annotation--5 wp-block-paragraph\">End-to-End<\/p>\n\n\n\n<p class=\"is-style-text-annotation is-style-text-annotation--6 wp-block-paragraph\">Enterprise UX<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/aisyah.nl\/?page_id=203\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/Template-list-1-1024x683.png\" alt=\"\" class=\"wp-image-221\" style=\"aspect-ratio:1.2;width:578px;height:auto\" srcset=\"https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/Template-list-1-1024x683.png 1024w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/Template-list-1-300x200.png 300w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/Template-list-1-768x512.png 768w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/Template-list-1-1536x1024.png 1536w, https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/Template-list-1-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">When &#8216;Editable&#8217; isn&#8217;t usable: A UX Audit<\/h3>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-3a88641f wp-block-group-is-layout-flex\">\n<p class=\"is-style-text-annotation is-style-text-annotation--7 wp-block-paragraph\">UX Audit<\/p>\n\n\n\n<p class=\"is-style-text-annotation is-style-text-annotation--8 wp-block-paragraph\">Enterprise UX<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-0a31dee0 wp-block-group-is-layout-flex\" style=\"min-height:40vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><div style=\"margin-bottom:6px\" class=\"is-default-size aligncenter wp-block-site-logo\"><a href=\"https:\/\/aisyah.nl\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"113\" height=\"104\" src=\"https:\/\/aisyah.nl\/wp-content\/uploads\/2025\/12\/version-4.png\" class=\"custom-logo\" alt=\"\" \/><\/a><\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">2025 Copyright <br>aisyah.nl<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hey, I&#8217;m Aisyah. A digital product designer based in the Netherlands.With over 3+ years of experience in the e-commerce space working across internal tools, consumer products, and design systems. I enjoy untangling complexity and turn them into clear, intentional and useful solutions. My work is rooted in strong design rationale based on research and cross-functional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aisyah.nl\/index.php?rest_route=\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aisyah.nl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aisyah.nl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aisyah.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aisyah.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":35,"href":"https:\/\/aisyah.nl\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":229,"href":"https:\/\/aisyah.nl\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions\/229"}],"wp:attachment":[{"href":"https:\/\/aisyah.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}